Two Yale professors, Barry J. Nalebuff and Ian Ayres, created a communal site, WhyNot? Idea Exchange, enabling members to submit and contribute to the development of ideas. (Mr. Nalebuff is also the cofounder of Honest Tea.)
To learn more, view the engaging (and humorous!) Yale Economics lecture by Mr. Nalebuff, the inspiration of which he attributes to the following George Bernard Shaw maxim.
“Some men see things as they are and say, why? I dream of things the way they never were and say, why not?”
- Robert F. Kennedy, after George Bernard Shaw
